The Entrepreneur’s Voice
Born out of a passion for digital advertising, the duo, Eric Visser and Harmen Tjaarda have set about doing what they love doing most- combining creativity and technology to create amazing ad experiences.
With the vision of taking online advertising beyond the usual models, JustPremium worked to open more creative possibilities. In just 5 years, they’ve steadily built their business and accumulated some impressive accolades along the way:
-Growth of over 500%
-Successfully expanded to North America operation, opening a new headquarters in New York
-Ranked as one of the fastest growing businesses by The Deloitte Technology Fast 500™ 2017 program- one of the most respected benchmarks of fast-growing technology companies
-Joined the Coalition for Better Ads, an industry group that seeks to develop best practice standards for online advertising.
“At JustPremium, we’re committed to bringing creativity to digital advertising. We believe better ad experiences benefit everybody – advertisers, publishers and consumers alike. So that’s what we deliver.”- Eric Visser, CEO
We asked JustPremium a few questions about the changes and challenges that they face and here’s what they have to say:
What were the main challenges that happened last year that you had to overcome?
JustPremium is a dynamically growing company with a worldwide scope. Any prompt expansion poses great opportunities, but also some challenges. For us, one of the biggest challenges for 2017 was to restructure our organization to support the further growth of our company across the globe.
What technology is changing your business?
Currently, Header Bidding is the technology that can be said to be a game-changer for JustPremium. It connects publishers to our Marketplace and for just four months it has doubled our advertising inventory. We already have approximately 22 publishers on board for header bidding and 22 to join in the coming weeks, and this number is growing by the day. Header Bidding has great benefits for both publishers and advertisers, as well as the industry as a whole.
What new technology would you like to see become mainstream and easily accessible in 2018?
One of the things that we believe needs to become easily accessible in 2018 is data. Technology Vendors and Publishers should join forces to create and share one unique and unified user ID across all platforms in order to compete with the growing power of Google and Facebook.