JustPremium opens two new offices in Brazil & Mexico! Meet their new team members below.
JustPremium recently opened their local office in Brazil, and Igor Falbo (37) is their new Business Development Manager.
Igor is a father of one and comes to JustPremium with 12 years of experience in the digital industry. Igor graduated in Marketing and Business Services with a Bachelor in Business Administration. He has since worked as an Account Manager, Sales Manager and Business Developer in both publishers and agencies, in Adserving and for Programmatic companies (Terra, McCann, Atrativa, DQ&A, Rocket Fuel, IMS). He also spent five years working in Programmatic companies Vizury, DQ&A, Rocket Fuel, IMS Connect.
Igor offers the following insights into his market:
“Programmatic is growing very fast in Brazil and it’s time to offer something different to companies who’ve been doing the same thing for the last two years (since programmatic became available in Brazil), with unimpressive results. At the moment, advertisers aren’t too confident when it comes to investing more, so it’s time to change our strategy to help them change theirs. We can make a big impact for brands with programmatic advertising.”
Igor is is well placed to build his relationship with advertisers and publishers and believes that JustPremium are on the right track for 2017/8. Watch this space.
Carla Villafuerte is JustPremium’s Director of Business Development at their brand new office in Mexico City.
Carla comes to JustPremium with 12 years of experience in the Mexican market. She has worked for Mexican companies such as Multimedios, Media Response Group and CMI digital and as such has plenty of knowledge when it comes to identifying new market opportunities. Carla is always ready to recommend the very best options to suit each client.
JustPremium is looking forward to Carla’s assistance in reaching out to their existing customers and helping to acquire new ones in 2017. With her help, they’re expecting to reach even more media agencies and digital experts, and broaden their horizons when it comes to programmatic advertising.
The Mexican office is located strategically in Mexico City’s business district, with a view to reaching any client fast, enabling JustPremium to provide the best service to Mexico’s most important media agencies.