VenturesOne and LIOF Announce Funding For Paztir B.V.


VenturesOne and LIOF Announce Funding For Paztir B.V.



bert Ottevanger (World Startup Factory), Ralph Hunnekens (LIOF), Edward de Jager (Ventures One), Hans Peddemors (Ventures One), Andrej Sobotkiewicz (Paztir) singing the partnership contract



VenturesOne together with Limburg-based regional development company, LIOF, has announced the venture capital co-investment in Light Electric Vehicle intelligence provider, Paztir. Established in 2017, the Limburg-headquartered scale-up provides access management, lock automation and vehicle tracking for cargo-bikes in urban delivery. 


VenturesOne’s co-investment in Paztir will be done through VenturesOne Investments B.V. – a joint venture with VenturesOne and the European Angels Fund, part of the European Investment Bank (EIB) Group. The Director of VenturesOne, Hans Peddemors commented: “Our co-funding of Paztir is in line with our strategy to support and invest in future technologies. Paztir provides logical and sensible solutions to fleet management of delivery E-bikes. Because of this, we believe that Paztir holds the keys to the future of delivery – not just in the Netherlands, but all over the world”. 


VenturesOne’s Founder and CEO, Edward de Jager believes that the investment “… was also motivated by Paztir’s excellent management team and the scalability of their products and solutions. We believe that Paztir can create a great impact and help make urban logistics more sustainable”, he adds.


Paztir is a portfolio startup of VenturesOne’s own portfolio investment, World Startup Factory. They graduated from World Startup Factory’s Impact Accelerator 2 Program in 2017. Gerrit Jan van ‘t Veen (CEO World Startup Factory): “Right from the start, Paztir stood out with their agile customer development and very practical technical innovations”. Soon after, LIOF raised a seed investment in Paztir in May 2017. This co-investment with VenturesOne is LIOF’s third investment into Paztir, in line with their mission to ensure the strengthening of the economic structure and small business scene in Limburg. 


‘We’re happy to have found good partners for the investment, we believe that they can help us bring Paztir to the next level because that’s where we need to go” said Paztir CEO, Andrej Sobotkiewicz. He concluded, “Back to work now, the first step is done. On to the next one!”. 




What are the success factors for a start-up?

What are the Success Factors for a Start-up?


by Yasanhalari 



Entrepreneurship isn’t just a concept that we romanticise, it’s hard work, let’s be honest. It may be a magnificent combination of excitement and promise but behind every successful start-up, there’s a team that’s vigilant and ready to respond to surprise and challenges, to bring their big ideas to life.


Like a new-born, a start-up requires commitment and care. In an age where ideas abound, it’s one thing to generate a great idea, it’s another thing to build a viable business!

When building a company, much of your time and energy will be spent organising and managing everything from product, team, cost, marketing, branding, customer service, office location, overhead cost etc. It’s tricky to get these things together smoothly and efficiently without any mishaps.


Where do you begin when everything demands your attention right down to the last detail? You’ll need to start by focusing on the most important things– but don’t get overwhelmed. Sounds exhausting but when you start reaping the fruit of your labour, all the pangs of building will have been long forgotten by then.


Begin with the end in mind


“Chase the vision, not the money; the money will end up following you.”

–Tony Hsieh (Zappos CEO)


Above all, begin with the END in mind. Stephen Covey, a renowned author, educator and businessman, in his bestseller, The 7 Habits of Highly Effective People devotes the second habit to this simplistic yet powerful approach to business.     


According to Dr Stephen R. Covey, author, educator and businessman, “people are working harder than ever, but because they lack clarity and vision, they aren’t getting very far.”


When running a race, for instance, if you start with the idea of finishing and winning, your instinct will push you no matter how tired and despaired you are. It’s a basic instinct that takes charge almost instantaneously. You know that at the end of the race, you’ll attain a sense of personal achievement. That gratification which follows the achievement through your own efforts provides you with intrinsic rewards. Simply put, a system of neural pathways and chemicals generates a feeling of pleasure every time you accomplish.


Beginning with the END in mind propels you in the direction that you need to go and helps you navigate your way to success. The ability to visualise where you want to go empowers you to reach where you want to be.


Another metaphor for starting a business is the process of building a house- just as a blueprint provides a visual representation of an unbuilt building, so too a vision provides a picture of a new venture.


Having said that, a vision is only as valuable as its ability to be implemented. So, make sure you combine your great idea with a clear vision of what it is you are trying to achieve, and a framework of how to achieve it with the skillset to properly execute it. This will help you get off to a flying start.

As Malcolm Gladwell succinctly puts it, “An innovator who has brilliant ideas but lacks the discipline and persistence to carry them out is merely a dreamer. That, too, is obvious.”


The working capital


Capital is a prerequisite for your start-up to grow. As a young company, you need to understand where the initial source of capital will come from to fund operations and development of an “MVP” or Minimum Viable Product.

A business in its infancy will require sufficient financial fuel to keep it going and survive until the venture is making money of its own.


In addition, it is imperative not to forget your own means. It is all well and good to have a business with a spot-on cash flow but if you can’t afford to pay your own rent, the business will have no one to helm it.

Make fundraising your priority and not something you put on the back burner. When you’re comfortably funded, it pushes your chances of success by fending off the biggest threat of any business- Capital Risk.


However, a note of caution: Over-funding is just as bad as Under-funding.


Over-funding can have a negative effect on the decision-making process, especially for a young company.

As Fred Wilson says, “But because lots of capital is available, the company takes on the capital and then that ends up resulting in no constraints on decision-making, and so a company decides to do five things instead of one, and they do five things poorly instead of one thing well.”


Fits like a glove


A market/product fit is one of the important success factor. The ‘fit’ is that perfect meeting point between what you offer and what the market needs/wants.


The product/market fit is a great “mental model” for the interaction between businesses and consumers and understanding more about it enables you to observe, notice and explore new ways to create value for your customers.

According to Andrew Chen, general partner at Andreessen Horowitz, once your product is out in the market, there are ways you can test to see if there’s good ‘fit’ or not.



#When user testing, do people group your product in with the “right” competitive products?

#Do they understand the differentiation of your product versus your competitors?

#Will some segment of users in the overall market switch to your product?

#Are some users who’ve “rejected” the products in the market willing to try your product?

#How do your underlying metrics (DAU/MAU, +1 week retention, etc.) compare to your competitors?


If the answers to the above questions are affirmative, then making assumptions about the product/market fit is perfectly reasonable. Achieving the ‘fit’ allows for traction of revenue growth that will attract more capital.



Those who hold the reins of the company play a pivotal role in driving the business in the right direction as they hold the key to a vast opportunity to advance the business. Ask any VC what they look for when investing and most will answer No 1 as ‘great team’.


A successful leader is one who is willing to ‘learn and adapt’. This leadership quality has come to the fore and is regarded to be one of the defining factors of successful entrepreneurs.


“The world of start-ups is so unpredictable that you need to be able to modify your dreams on the fly. The best metaphor I’ve found for the combination of determination and flexibility you need is a running back. He’s determined to get downfield, but at any given moment he may need to go sideways or even backwards to get there.”- Paul Graham (programmer, venture capitalist, and essayist)


According to the Startup Genome report, which looked at 650 internet start-ups, found out that founders that “learn are more successful. Start-ups that have helpful mentors……learn from start-up thought leaders raise 7x more money and have 3.5x better user growth.”


Impeccable attention to details


“If you don’t understand the details of your business you are going to fail.”

Jeff Bezos (Amazon’s chief)


Unsurprisingly, any successful and influential trailblazer from Gordon Ramsey, Richard Branson to Steve Jobs, just to name a few, will tell you that it’s all in the details. Having an incredible idea is incredible, but “big ideas are only as powerful as the details behind them.”- Jayson DeMers.


Don’t DISMISS gut feeling

Last but not the least…… Steve Jobs called it “more powerful than intellect.” Albert Einstein called it the sacred gift.


Humans are endowed with many unique faculties. We are a well-spring of ideas, invention and innovation. We have an insatiable appetite for novelty which makes innovation necessary

So, what’s the point?  The point is that, if we can naturally come up with good ideas, invent and innovate then we also naturally have ‘pointers’ that direct and guide us.


If the ideas that emanate from deep within us are worth paying attention to, then the voice that emanates from deep within us must also be worth listening to. As Sonia Coquette once said, “When you follow your gut instincts you are putting something very natural to work. Your intuition will take you beyond the threshold to a place that reflects your most passionate interests and nature.”



These are just a few pointers to help start-ups on their journey in creating successful ventures. The launch of any great business will never be without trials and tribulations and remember that beginning with the end in mind is one of the trademarks of great leadership.

If you have any queries, comments, suggestions or want to know more about subjects surrounding start-up, please write to us. We’d love to hear from you!








The entrepreneur’s voice – chapter 3

The Entrepreneur’s Voice


Chapter 3


After more than a year of development, Saltrex was officially launched in March 2017. A former lawyer, Michael Hajdasinski used his extensive experience and intellectual form to take up the mantle of leadership of his venture, Saltrex.

Saltrex’s core philosophy is built around trust, simplicity, transparency, safety and compliance. It was developed by incorporating all these principles which makes Saltrex the first secure, compliant and independent B2B auction platform for the international trading, shipping and insurance industry.

With sustainability at the heart of the business, their policy of “no goods should go to waste” is the driving factor for making such goods, the market for which is generally not widely known, available to interested parties.

Saltrex upped its security measures by forging a partnership with Netverify for the identity verification process to meet the ‘Know Your Customer (KYC)’ and ‘Anti-Money Laundering (AML)’ compliance requirements.

Though a niche market, Saltrex has not only grown in strength but in operation and credibility. Michael Hajdasinski is here to briefly share his real-life experience and thoughts on building his business.


What were the main changes or challenges that happened last year that you had to overcome? 

We officially started our Business in 2017 and our very first auction went live in March 2017. One of the biggest challenges we face is the regulation on waste. Waste is a sensitive topic. The classification of waste is an especially significant challenge due to several regulatory frameworks, such as the EU or OECD frameworks, that all must be considered. Without proper classification of the waste, the project cannot succeed. Since we are trying to build a system in which both waste specialists and generalists (such as cargo surveyors) will be able to easily determine the correct codes that adhere to the regulations, this, so far have proved quite challenging.


 ‘HITs’ n ‘MISSes’ in your business for 2017

 ( What business tactics etc. worked and what didn’t?)

We thought that registering buyers and sellers will only happen online but 80% of our database still feels more confident to register their company by offering them an offline registration form when registering online.


What works is having a wide variety of commodities and a large network of active buyers as well as maintaining low fees for buyers and sellers.


What technology is changing your business?                        

(What’s made the biggest impact on your business?)

Escrow – Fraud-proof payment system and Blockchain


What new technology would you like to see become mainstream and easily accessible in 2018?

UBO databank /UBO register


Geospatial Insight announces investment from VenturesOne Investments and Foresight Williams Technology EIS Fund

Geospatial Insight Announces Investment from VenturesOne Investments and Foresight Williams Technology EIS Fund


Geospatial Insight, a leader in visual intelligence derived from geospatial big-data, today announced a £3.5m growth equity investment from Foresight Williams Technology EIS Fund and VenturesOne Investments. The financing will be used to expand Geospatial Insight’s machine learning capabilities as well as fast-tracking additional product streams and visual intelligence customer solutions.



“We are delighted to receive investment through the Foresight Williams Technology EIS Fund and VenturesOne.”


David Fox, CEO of Geospatial Insight


The capital injection follows a Series A investment by VenturesOne, growth equity investors, completed in July 2017 and seed funding by Midven, the Birmingham based venture capital company, through the Exceed Partnership Fund in December 2014.


“The fund’s core mandate is to support high-quality, disruptive businesses with excellent management teams and Geospatial Insight represents a premier example.”


Bernard Fairman, Chairman, Foresight Group


Using a combination of machine learning, big data analytics and remote sensing techniques, Geospatial Insight provides evidence-based insights for improved decision making in a range of sectors including financial, trading markets and insurance.  This specialist skillset puts Geospatial Insight at the forefront of the explosion of geospatial data and machine learning development helping to deliver radically new insights into key events and trends around the world.


“Visual intelligence can provide a competitive edge and Geospatial Insight are positioned at the forefront to deliver on that promise.”


Rafael Aldon, director at VenturesOne and Non-Executive Director of Geospatial Insight


David Fox, CEO of Geospatial Insight, commented: “We are delighted to receive investment through the Foresight Williams Technology EIS Fund and VenturesOne. During the next 12 months, we will be strengthening our machine learning expertise and developing new customer propositions that better inform enterprise decision making.  By doing so we will also further extend our leading position in delivering business intelligence and analysis derived from satellite, aerial and drone imagery.”

Bernard Fairman, Chairman, Foresight Group, commented: “Geospatial Insight addresses global challenges and is a highly scalable business.  The fund’s core mandate is to support high-quality, disruptive businesses with excellent management teams and Geospatial Insight represents a premier example.”

Rafael Aldon, director at VenturesOne and Non-Executive Director of Geospatial Insight said:  “The addition of Foresight Williams EIS Fund is of strategic significance and signals to corporates that visual intelligence can provide a competitive edge and Geospatial Insight are positioned at the forefront to deliver on that promise.”