VenturesOne Announces Investment In Children’s Smartwatch & Edutainment Company, Rebel Cactus
The Hague, 4 September 2020. VenturesOne is delighted to announce an investment in Rebel Cactus, the Dutch leader in children’s smartwatches. Established in 2013, the edutainment company builds smartwatches and provides content that promotes fun learning and holistic development. It gives children the independence to go out into the world without their parents — while at the same time — provides parents the security of knowing their children are safe and connected to them.
With an increasing number of technologies at their disposal, the amount of time spent by children playing outside is decreasing, which has demonstrated negative consequences for their development. Rebel Cactus represents the proof that technology can be the creative solution to this challenge, providing an easy, yet controlled, introduction to smartphones for children.
Helmed by Michael Greve and Annemarie Greve, the idea for Rebel Cactus sprung from their unmet need of staying connected with their own children. Armed with values of adventure, creativity and learning by doing, they created Rebel Cactus with the objective of increasing children’s confidence and self-support by giving them the freedom to discover the outside world in a secure way.
Rebel Cactus differentiate themselves from competitors with a unique content strategy. “As parents, we realized that fun is the key to learning for kids”, says Annemarie Greve, Rebel Cactus’ Head of Sales and Marketing. They plan on launching their proprietary Rebel Cactus Playstore in early 2021, wherein children (or parents) can adjust content to their age and interests – making Rebel Cactus relevant for every new and exciting phase of their development.
This investment announcement coincides with the launch of Rebel Cactus’ newest smartwatch — the Rebel Cactus Play — which includes GPS, Geofencing, Wi-Fi, Bluetooth, camera, chat, video calling and ‘cool down’ (limiting usage during school hours or other pre-defined time periods) functionalities. Emphasizing usability and customizability, the Rebel Cactus Play watches are kidsproof, waterproof and come with stylish and easily-interchangeable straps. The smartwatches also support popular apps like Whatsapp, Spotify, Instagram, apart from containing a host of regularly updated smart and educational games.
On the topic of why they chose to invest in Rebel Cactus, Edward de Jager, VenturesOne CEO said: “Children are now the most tech savvy of all age groups. A smartwatch like Rebel Cactus gives them the best of technology on their wrist and encourages them to enjoy the outdoors while simultaneously giving their parents the confidence of always being connected – we’re delighted to be investing in a company that is creating such a positive edutainment impact!”
Annemarie Greve, Rebel Cactus’ Head of Marketing and Sales said “We are excited and very happy to be part of the Ventures One family. We share the same aspirations, business minds and a never-ending appetite for success. Backed up and supported by the VenturesOne network, their knowledge and skills, together we are equipped to further shape and execute Rebel Cactus’ content strategy and kids smartwatch over the coming years and become a leading player within Europe”.
Order a Rebel Cactus Play for your child now – early bird pre-sale for only 89,95 euro (normal price 119,95 euro), with delivery in October!
Rebel Cactus Webshop www.rebelcactus.com
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