The entrepreneur’s voice – chapter 4

The Entrepreneur’s Voice 


chapter 4


Born out of a passion for digital advertising, the duo, Eric Visser and Harmen Tjaarda have set about doing what they love doing most- combining creativity and technology to create amazing ad experiences.


With the vision of taking online advertising beyond the usual models, JustPremium worked to open more creative possibilities. In just 5 years, they’ve steadily built their business and accumulated some impressive accolades along the way:


-Growth of over 500%

-Successfully expanded to North America operation, opening a new headquarters in New York

-Ranked as one of the fastest growing businesses by The Deloitte Technology Fast 500™ 2017 program- one of the most respected benchmarks of fast-growing technology companies

-Joined the Coalition for Better Ads, an industry group that seeks to develop best practice standards for online advertising.

“At JustPremium, we’re committed to bringing creativity to digital advertising. We believe better ad experiences benefit everybody – advertisers, publishers and consumers alike. So that’s what we deliver.”- Eric Visser, CEO


We asked JustPremium a few questions about the changes and challenges that they face and here’s what they have to say:


What were the main challenges that happened last year that you had to overcome?

JustPremium is a dynamically growing company with a worldwide scope. Any prompt expansion poses great opportunities, but also some challenges. For us, one of the biggest challenges for 2017 was to restructure our organization to support the further growth of our company across the globe.


What technology is changing your business?

Currently, Header Bidding is the technology that can be said to be a game-changer for JustPremium. It connects publishers to our Marketplace and for just four months it has doubled our advertising inventory. We already have approximately 22 publishers on board for header bidding and 22 to join in the coming weeks, and this number is growing by the day. Header Bidding has great benefits for both publishers and advertisers, as well as the industry as a whole.

What new technology would you like to see become mainstream and easily accessible in 2018? 

One of the things that we believe needs to become easily accessible in 2018 is data. Technology Vendors and Publishers should join forces to create and share one unique and unified user ID across all platforms in order to compete with the growing power of Google and Facebook.

How can design save your brand identity in co-working spaces

How Can Design Save Your Brand Identity in            Co-Working Spaces


by Yasanhalari


Civilisation affords humans to become expansive in their intellect and creativity. Living in an age where new trends and technologies proliferate, it’s worth looking at one that challenges the most valued of all, space—a delicate concept.

Space can mean different things to different people. For most, it conjures up that positive feeling of adequate freedom that allows us to express, yet at the same time safeguards our comfort, welfare and individuality without the fear of being restrained, enveloped or constrained by external pressure.

New movements can overturn everything we’re familiar with, including our workspace.  It distorts the point between ‘work and play’ and charms unfettered working people to gather in these newly defined offices called co-working space.

Like any tale of innovation, co-working space is born out of a gap between what consumers want and what they need- ‘something which is more than a café but less of an office’.


“But it’s the promise of innovation and community that makes coworking most appealing.  Behavioural studies have long shown that sharing and collaboration can lead to instances of creativity and innovation in the workplace.  It only makes sense that organizations and small businesses find that they gain more from working together, rather than alone.  This type of collaborative working doesn’t mean you surrender your independence and lose your individuality, but instead share resources and space – and in the process, find common ground with each other, lend expertise, and share ideas.” from Working in the UnOffice from Night Owls Press


So, how does this new trend, which disrupts our cosy idea of space, suddenly become popular?

Several factors come into play in catapulting this new trend. As property prices spiral, rents go through the roof, the gig economy grows bigger and businesses outgrow their ‘apartments’, many smaller organisations, freelancers and generally those who like a change in scenery are ditching home offices for co-working spaces.



Perhaps the rising demand of co-working spaces is also because these spaces have quickly evolved to provide workers with the mix of quiet areas, open plans spaces, formal and informal collaborative areas that help to make an office environment highly functional. 

Variety is also what makes it work. There’s something for everyone; from those who prefer basic to those who prefer fancy. Packed with benefits, it is easy to yield to its temptation–it can make you rethink about its benefits and consider how this ‘change’ could recharge and instil new inspiration in you.   

It’s little wonder that this new concept, which offers innovative, flexible, cost-effective, and inter-connected community workplace environments, is picking up speed even with larger organisations.

Companies such as Google & Facebook have led the way by investing heavily in their workspaces. These companies are educating the market to understand that if the environmental needs of their staff are met, this is where they get their biggest ROI.


Uniqueness in the time of coworking


Since co-working is here to stay, the next question is how do you protect and preserve your brand identity in a shared workspace?

Amy Picanço, Founder & Managing Director of Aym Design, illuminates us about brand identity and how to preserve a brand’s image in co-working spaces.

Her recent discourse on the co-working world takes on how the workplace has always attracted different design concepts intended to not only increase efficiency, productivity and happiness but also to retain brand identity.

“It is our job as designers to educate and help business navigate this new working environment.”- Amy Picanço

As a company that emphasises on a holistic approach, Aym Design takes special care to balance style, function and ergonomics. The working environment is very much a part of the brand distinctiveness, coherently working together to reflect the values and principles, internally as well as externally.

The co-working branding set, which includes your shared space’s name, logo, marketing materials and digital character, must work to tell a story.

The image you want to create and the culture you want to foster affects everything from the location of your space, overall layout to the final aesthetics –colours, furniture and furnishings, and the images you use on the walls.



The top three things that people want access to at work are natural light, greenery and mixed workings areas. Since offices are becoming places of collaboration and personal connections, it is only through design that a brand can co-exist, while maintaining uniqueness, in a co-working world.

Since the brand and the office space are intrinsically linked, the office environment should be considered a part of your brand package, clearly reflecting the mission, internally as well as externally.



Aym Design is currently in a phase of dynamic growth and their clientele span from international to local businesses. Their diverse and growing portfolio demonstrates their ability to cater to the distinct design needs of different businesses. 

If you want to learn more about brand identity, the importance of design in the workplace, or simply why designs need to be more than adding a beanbag, connect with Amy on social media or log on to their website at  








How to build a team with the courage to beat expectations

Photo credit: By Антон Зайцев (


How To Build A Team With The Courage To Beat Expectations

by  Rafael Aldon and Yasanhalari


With every World Cup, it’s easy to dissect what didn’t go well when our team is knocked out, and simply overlook what did go well when they won. 

The media stories of this year’s world cup were often about the super-stars that were expected to shine brightest; Messi, Ronaldo, Neymar and how they faltered, rather than the team performances that prevailed to the later stages.  

France left Russia as worthy winners, a strong team with strength and depth of experience and heaps of talent. But regardless of who your favourite team is, there is a lot to be learnt from the teams that over-performed to beat expectations with sides bereft of “super-stars”. Probably none more so than England.

England’s only world cup victory was over fifty years ago beating West Germany in 1966 and the last time they made it to the World Cup semi-finals was in 1990 – 28 years ago! They have been disastrously failing ever since.

Yet this year, despite fielding the youngest and least experienced squad of the 32 teams to make the finals,  they made it to the last four- and we can learn a lot from some of the techniques their manager, Gareth Southgate used to inspire this outcome.


Talent versus Experience


“Over the past few decades of underachievement, one of the most frustrating things about England has been how so many old-fashioned but relatively trivial issues get built up into massive talking points… only to mean absolutely nothing as the side suffer the same old, same old: a disappointingly early elimination from a tournament as they are ultimately outclassed.” (source: Independent)


One of the major topics whirling around this year’s World Cup build-up was why Southgate refrained from picking more experienced players but instead went for younger players, who ‘can be anything they want to be’.  He had the confidence in them to predict they might just cause a shock in the World Cup.

While other’s were building their tactics and formations around their strongest superstar players, Southgate set to find the right players for the formation and tactics that could win.

So, what is the obvious lesson here?

In an age where agility and adaptability rule, it’s important to note that instead of hiring purely based on experience, it’s important to look for ones with the potential and a malleability- that you can train to perform as a team.

Southgate reasoned that the new squad was not burdened by expectation or prior failures. “We’ve had a generation of hugely experienced players who have just finished, really, in the last two to four years,” Southgate said. He used that potential weakness to his advantage.

However, despite the team lacking experience at major tournament’s, he did not.   He knew what to expect and how to prepare the team both physically and psychologically. Southgate has had to live with the consequences of missing a penalty in the Semi-Final against Germany at Euro 96 and was determined that his players did not have to suffer similar character assassination by the tabloid press. 


Failure is the beginning, not the end


“Sometimes you have to go through difficult times as a team, and failures, to learn and to improve” – Gareth Southgate (source: Guardian)


Gareth Southgate talked about how the current players are no longer “being weighed down by the failures and stigmas of previous England teams.”

If Southgate and his team believed that past catastrophes are binding like a contract, they wouldn’t have revived hope of their fans and their country. They didn’t allow failure to dictate its terms and rules. They defied it and made new ones. England’s dismal record and reputation in the World Cup has changed.  They are back in the game and faith is being restored. It’s easy to get sucked into the whirling vortex of failure and possibly stay there. But, it boils down to perception and mindset which are not fixed but changeable. “failure is not falling down but refusing to get up”.

Likewise, in business, the same principle applies and in fact, according to Dr Ricardo Zozimo, lecturer in entrepreneurship at Lancaster University Management School, failure occurs often and plays a significant role in any entrepreneur’s life.

Just take a look at the many great entrepreneurs who bounced back from ‘failure’ to succeed: Sir James Dyson developed 5,126 prototypes that failed before making one that worked- it took him 15 years. JK Rowling’s Harry Potter was turned down by 12 publishers and was picked up by Bloomsbury which eventually sold more than 450 million copies. Thomas Edison could have given up after 3,000 failed attempts to create the long-burning incandescent light bulb. The list is endless.

Malcolm Gladwell in his interview with Wharton management professor Adam M. Grant beautifully put it that we are “misled by the narrowness of our assumptions about what constitutes an advantage in any given situation” (David and Goliath)


To achieve you have to believe!


“We’ve proved to ourselves and our country that is possible. Now we have a new benchmark. Many of these players have come of age on an international stage. I couldn’t be prouder.” – Gareth Southgate (source: Guardian)


It boils down to believing. Gareth believed in his team, the philosophy, and the approach before anything else.  

You can’t start something if you don’t believe in it. Belief is powerful- it’s central to the success of creating anything, including businesses. You can romanticise about a business idea, but if you don’t believe in it, there’s no chance of it seeing the light of day. Belief is one of the most important tools especially if you are a founder/owner of the business. 

As a business owner, you must believe that your business can and will succeed otherwise you’ll never inspire others to join your mission to make it a reality.

Believing is a self-fulfilling prophecy.

Psychologists have found strong evidence for the impact of our beliefs and expectations on outcomes, particularly when we are convinced that our predictions will manifest, and even when we don’t necessarily consciously know that we hold the expectation. (source: positive psychology studies)

Studies have shown that self-fulfilling prophecies—The Pygmalion effect– a phenomenon which was first discovered in the classroom by Robert Rosenthal and Jacobson, works wonder on performance.

Simply put, the Pygmalion effect is when people perform according to what you believe them to perform which is what Gareth did, and his team performed up to the level that he expected of them.

The Pygmalion effect has been observed in several fields and one of the famous and interesting experiments was done in the army. In this experiment, 105 soldiers were given an assignment in a 15-week course. Before the programme started, the instructors were given a list of trainees.

However, each soldier had either a “high”, “regular” or “unknown” ranking, regardless of their actual ranking.

The study indicated that a soldier’s performance was improved by the expectations of the trainers: those soldiers who were ranked “high” outperformed everyone, while those who were ranked “average” scored the lowest and the group without any rank ended up in the middle. The difference in performance between the best and the worst group was 15 per cent.

This is a testament that our beliefs have the power to change our reality; what we believe can become true.




“The questions around us principally come down to character; the essential ability to withstand events that go against you.” – Independent


There’s no better way to inspire greatness than to lead by example and that’s what Gareth did. Even though the current England team wasn’t rated as highly as previous teams,  the firm confidence that Southgate instilled in them was able to move mountains. The team achieved against the odds to surpass a nation’s expectations.

Peter Handal, chief executive of New York City-based Dale Carnegie Training, a leadership-training company says that research shows that what matters most is that “leaders are able to create enthusiasm, empower their people, instil confidence and be inspiring to the people around them.”

When leading by example, they earn respect.  When leaders act and work in an ethical way, they model the character they want to see in others and that earns them the respect. According to Handal, those leaders who are seen and thought of as not “walking their talk” typically don’t get very far.


It’s hard not to admire a leader who managed to reverse his team’s fortunes in their favour by turning a position of what appeared to be a disadvantage, lack of experience and youth, into one of advantage.

At VenturesOne we keen to connect with great leaders of small and hungry teams who are keen to upset the competition with new innovative business models. If that sounds like you, please get in touch.







What are the success factors for a start-up?

What are the Success Factors for a Start-up?


by Yasanhalari 



Entrepreneurship isn’t just a concept that we romanticise, it’s hard work, let’s be honest. It may be a magnificent combination of excitement and promise but behind every successful start-up, there’s a team that’s vigilant and ready to respond to surprise and challenges, to bring their big ideas to life.


Like a new-born, a start-up requires commitment and care. In an age where ideas abound, it’s one thing to generate a great idea, it’s another thing to build a viable business!

When building a company, much of your time and energy will be spent organising and managing everything from product, team, cost, marketing, branding, customer service, office location, overhead cost etc. It’s tricky to get these things together smoothly and efficiently without any mishaps.


Where do you begin when everything demands your attention right down to the last detail? You’ll need to start by focusing on the most important things– but don’t get overwhelmed. Sounds exhausting but when you start reaping the fruit of your labour, all the pangs of building will have been long forgotten by then.


Begin with the end in mind


“Chase the vision, not the money; the money will end up following you.”

–Tony Hsieh (Zappos CEO)


Above all, begin with the END in mind. Stephen Covey, a renowned author, educator and businessman, in his bestseller, The 7 Habits of Highly Effective People devotes the second habit to this simplistic yet powerful approach to business.     


According to Dr Stephen R. Covey, author, educator and businessman, “people are working harder than ever, but because they lack clarity and vision, they aren’t getting very far.”


When running a race, for instance, if you start with the idea of finishing and winning, your instinct will push you no matter how tired and despaired you are. It’s a basic instinct that takes charge almost instantaneously. You know that at the end of the race, you’ll attain a sense of personal achievement. That gratification which follows the achievement through your own efforts provides you with intrinsic rewards. Simply put, a system of neural pathways and chemicals generates a feeling of pleasure every time you accomplish.


Beginning with the END in mind propels you in the direction that you need to go and helps you navigate your way to success. The ability to visualise where you want to go empowers you to reach where you want to be.


Another metaphor for starting a business is the process of building a house- just as a blueprint provides a visual representation of an unbuilt building, so too a vision provides a picture of a new venture.


Having said that, a vision is only as valuable as its ability to be implemented. So, make sure you combine your great idea with a clear vision of what it is you are trying to achieve, and a framework of how to achieve it with the skillset to properly execute it. This will help you get off to a flying start.

As Malcolm Gladwell succinctly puts it, “An innovator who has brilliant ideas but lacks the discipline and persistence to carry them out is merely a dreamer. That, too, is obvious.”


The working capital


Capital is a prerequisite for your start-up to grow. As a young company, you need to understand where the initial source of capital will come from to fund operations and development of an “MVP” or Minimum Viable Product.

A business in its infancy will require sufficient financial fuel to keep it going and survive until the venture is making money of its own.


In addition, it is imperative not to forget your own means. It is all well and good to have a business with a spot-on cash flow but if you can’t afford to pay your own rent, the business will have no one to helm it.

Make fundraising your priority and not something you put on the back burner. When you’re comfortably funded, it pushes your chances of success by fending off the biggest threat of any business- Capital Risk.


However, a note of caution: Over-funding is just as bad as Under-funding.


Over-funding can have a negative effect on the decision-making process, especially for a young company.

As Fred Wilson says, “But because lots of capital is available, the company takes on the capital and then that ends up resulting in no constraints on decision-making, and so a company decides to do five things instead of one, and they do five things poorly instead of one thing well.”


Fits like a glove


A market/product fit is one of the important success factor. The ‘fit’ is that perfect meeting point between what you offer and what the market needs/wants.


The product/market fit is a great “mental model” for the interaction between businesses and consumers and understanding more about it enables you to observe, notice and explore new ways to create value for your customers.

According to Andrew Chen, general partner at Andreessen Horowitz, once your product is out in the market, there are ways you can test to see if there’s good ‘fit’ or not.



#When user testing, do people group your product in with the “right” competitive products?

#Do they understand the differentiation of your product versus your competitors?

#Will some segment of users in the overall market switch to your product?

#Are some users who’ve “rejected” the products in the market willing to try your product?

#How do your underlying metrics (DAU/MAU, +1 week retention, etc.) compare to your competitors?


If the answers to the above questions are affirmative, then making assumptions about the product/market fit is perfectly reasonable. Achieving the ‘fit’ allows for traction of revenue growth that will attract more capital.



Those who hold the reins of the company play a pivotal role in driving the business in the right direction as they hold the key to a vast opportunity to advance the business. Ask any VC what they look for when investing and most will answer No 1 as ‘great team’.


A successful leader is one who is willing to ‘learn and adapt’. This leadership quality has come to the fore and is regarded to be one of the defining factors of successful entrepreneurs.


“The world of start-ups is so unpredictable that you need to be able to modify your dreams on the fly. The best metaphor I’ve found for the combination of determination and flexibility you need is a running back. He’s determined to get downfield, but at any given moment he may need to go sideways or even backwards to get there.”- Paul Graham (programmer, venture capitalist, and essayist)


According to the Startup Genome report, which looked at 650 internet start-ups, found out that founders that “learn are more successful. Start-ups that have helpful mentors……learn from start-up thought leaders raise 7x more money and have 3.5x better user growth.”


Impeccable attention to details


“If you don’t understand the details of your business you are going to fail.”

Jeff Bezos (Amazon’s chief)


Unsurprisingly, any successful and influential trailblazer from Gordon Ramsey, Richard Branson to Steve Jobs, just to name a few, will tell you that it’s all in the details. Having an incredible idea is incredible, but “big ideas are only as powerful as the details behind them.”- Jayson DeMers.


Don’t DISMISS gut feeling

Last but not the least…… Steve Jobs called it “more powerful than intellect.” Albert Einstein called it the sacred gift.


Humans are endowed with many unique faculties. We are a well-spring of ideas, invention and innovation. We have an insatiable appetite for novelty which makes innovation necessary

So, what’s the point?  The point is that, if we can naturally come up with good ideas, invent and innovate then we also naturally have ‘pointers’ that direct and guide us.


If the ideas that emanate from deep within us are worth paying attention to, then the voice that emanates from deep within us must also be worth listening to. As Sonia Coquette once said, “When you follow your gut instincts you are putting something very natural to work. Your intuition will take you beyond the threshold to a place that reflects your most passionate interests and nature.”



These are just a few pointers to help start-ups on their journey in creating successful ventures. The launch of any great business will never be without trials and tribulations and remember that beginning with the end in mind is one of the trademarks of great leadership.

If you have any queries, comments, suggestions or want to know more about subjects surrounding start-up, please write to us. We’d love to hear from you!








The entrepreneur’s voice – chapter 3

The Entrepreneur’s Voice


Chapter 3


After more than a year of development, Saltrex was officially launched in March 2017. A former lawyer, Michael Hajdasinski used his extensive experience and intellectual form to take up the mantle of leadership of his venture, Saltrex.

Saltrex’s core philosophy is built around trust, simplicity, transparency, safety and compliance. It was developed by incorporating all these principles which makes Saltrex the first secure, compliant and independent B2B auction platform for the international trading, shipping and insurance industry.

With sustainability at the heart of the business, their policy of “no goods should go to waste” is the driving factor for making such goods, the market for which is generally not widely known, available to interested parties.

Saltrex upped its security measures by forging a partnership with Netverify for the identity verification process to meet the ‘Know Your Customer (KYC)’ and ‘Anti-Money Laundering (AML)’ compliance requirements.

Though a niche market, Saltrex has not only grown in strength but in operation and credibility. Michael Hajdasinski is here to briefly share his real-life experience and thoughts on building his business.


What were the main changes or challenges that happened last year that you had to overcome? 

We officially started our Business in 2017 and our very first auction went live in March 2017. One of the biggest challenges we face is the regulation on waste. Waste is a sensitive topic. The classification of waste is an especially significant challenge due to several regulatory frameworks, such as the EU or OECD frameworks, that all must be considered. Without proper classification of the waste, the project cannot succeed. Since we are trying to build a system in which both waste specialists and generalists (such as cargo surveyors) will be able to easily determine the correct codes that adhere to the regulations, this, so far have proved quite challenging.


 ‘HITs’ n ‘MISSes’ in your business for 2017

 ( What business tactics etc. worked and what didn’t?)

We thought that registering buyers and sellers will only happen online but 80% of our database still feels more confident to register their company by offering them an offline registration form when registering online.


What works is having a wide variety of commodities and a large network of active buyers as well as maintaining low fees for buyers and sellers.


What technology is changing your business?                        

(What’s made the biggest impact on your business?)

Escrow – Fraud-proof payment system and Blockchain


What new technology would you like to see become mainstream and easily accessible in 2018?

UBO databank /UBO register


How to approach a VC on LinkedIn

How to Approach a VC on LinkedIn


by Rafael Aldon and Yasanhalari


Approaching a VC can seem a little daunting at first, so here is our quick primer for entrepreneurs who are setting out to raise funds for a start-up business.

LinkedIn, Yes LinkedIn

Now owned by Microsoft, LinkedIn is a treasure-trove for business opportunities and a platform to find investors. It boasts over 467 million members worldwide according to the stats from Statistica. It is the number one preferred channel for business connections. Simply put- it is a reservoir of potential investor contacts.


VCs are typically inundated with daily requests from start-up founders on LinkedIn, so quickly establishing trust and credibility is crucial when approaching them. A good profile goes a long way towards bringing you closer to your goal so make sure you have all the hygiene factors in place. For example, a professional looking headshot as a profile picture rather than your company logo, it sounds obvious but many people fail at this first simple hurdle.

Avoid using boastful statements in your profile that you can’t back up with evidence as this will send alarm bells ringing.  You want to appear confident rather than arrogant. Ask for some feedback on your profile from trusted contacts first before you go crazy with the connect button. It will pay off!

Purpose of pitching

First things first, remember the purpose of pitching your business to a VC is not just to get some M-O-N-E-Y. VC’s are of course looking for great businesses that will deliver exceptional returns but the process isn’t transactional. Professional investors build long-term relationships with Founders so, enter with the mindset of creating a fruitful journey together and a mutually beneficial partnership. Marriage is not something that should be entered into lightly and you will be (effectively) married to your investor, so choose wisely!  



Look for connections

Before you contact any VC, check if you have any second- or third-degree connections who work at VC firms and request them if they can introduce you to the VC you want to approach as this will get you to the next level, a lot quicker. An introduction through a mutual contact can certainly launch you to a preferred position on the email mud pile.

And if you’re not connected at all, don’t fret. You can still initiate a contact.

Have your Investor Facing Deck ready…

Things can sometimes move quickly, so make sure you have the docs ready to go that an investor will expect to see in order to understand your business:


  • One page teaser pdf– a high-level overview of the business outlining market opportunity and how you are uniquely positioned to take advantage of this. Ensure you outline how much you are raising and what you need it for and think about how you can get a VC excited to know more. VC’s are often visual orientated so think about how you can avoid large amounts of text and use charts etc effectively.


  • Investor Slide Deck – Approx 10-20 slides that provide all the details on your team, value proposition, business model, product secret-sauce and projected returns etc. There are some great examples out there so do some research and ensure your deck is polished.


  • Financial Projections – This excel document will be how you arrived at the revenue and profit projections in the Investor Deck and should show past performance by year along with 3-5 years of the forecast. A VC will likely want to dive into these numbers to test your assumptions and in doing so understand how realistic your forecast is.


HOLD YOUR FIRE– Do not bombard a VC with all these docs at once. The focus is on getting face time to build rapport but having these documents ready to go will prevent you having to stall while you rush to make them.

Know Your Target

Study the VC firm you are trying to reach and try to find out who the ‘right’ person you need to be in touch with.

Most VCs are active on LinkedIn, sharing their stories and insights so, take the time to scour their profiles, posts and portfolio companies to understand their investment approach. Since most VCs will outline their areas of investment interest like Fintech, Telecom, Retail, Tech etc, and the stage they invest (Seed, Series A etc) this helps in sifting through the options.

Every VC will have their own approach and investment thesis. Make sure you decide whether your pitch is data driven or concept focused. If it’s a data pitch (which means you have traction, customers, revenue etc) you’ll need to highlight the ‘good data’ and if it’s a concept one, be sure to highlight your ‘vision’ and how you plan to achieve it.

This wealth of information gives you the privileged access to knowledge that will enable you to engage with the right VC. Use this info wisely because we only get one chance to make a first impression.

Don’t be afraid to say HELLO

ALWAYS send a personalised connection request. A VC is likely to reject you if you don’t.  

Put in that extra effort to frame a personalised message, because when someone is swamped with requests every day, it is very easy to bypass messages that aren’t focused.  



Short and sweet

Never think for one second that longer is better. Remember that you’re not going to collect your venture-capital funding from your first message but it may land you a meeting or call. Hence, your first introductory message should be short but compelling enough to make way for the second stage. Once your connection is accepted a quick thank you and a well-worded intro with your one-page teaser doc should be enough.

Don’t be shy to follow-up

If your messages are met with radio silence, be sure that we’ve had our nose to the grindstone.

Follow-up if you haven’t received any response but do not send a follow-up email every day.  According to HubSpot, here are some suggested time frames for follow up emails based on various use cases:

1-2 Weeks

Follow up on a meeting request or after no response regarding a job offer.

Every 3 Months

To catch up with a connection.

Cultivate relationships

Just as Rome wasn’t built in a day, so are partnerships. Build relationships with VCs even if they didn’t invest. Don’t be disheartened instead, learn from every interaction.

Nurture the relationship and stay on their radar as it can potentially lead to something else like a referral to other potential investors because, remember, VCs have significant networks of influential industry leaders.


We, at VenturesOne, are always keen to hear from you and if there are specific topics you would like us to cover, please feel free to connect with us. If you find this useful, please share!


Three quick tips for entrepreneurs

Three Quick Tips For Entrepreneurs

by Yasanhalari


There’s no better way to learn than from those who’ve trudged up the track to success. So, here are a few tips from the cream of the crop


Oh, what fun advice!


Sir Richard Branson, founder of Virgin Group who is also known for his love for adventures and hate for ‘stuffy corporate culture’, said: “Fun is one of the most important – and underrated – ingredients in any successful venture. If you’re not having fun, then it’s probably time to call it quits and try something else.”


If most successful tycoons have strongly advised that you must have fun while you’re pursuing your vision, then you must take their advice onboard. Bill Gates, Microsoft co-founder also supported the concept of fun: “Paul and I, we never thought that we would make much money out of the thing. We just loved writing software.”


Stay hungry stay foolish


Steve Jobs, Co-founder of Apple Computer Inc. strongly believed in “Stay hungry, stay foolish”. Entrepreneurs are ones who make the big JUMP. It is their nature to go beyond when others don’t. Complacency is the biggest enemy of progress which will eventually cause you to FALL behind. Stay hungry is to remain curious to learn more, explore more and accomplish more.

As Leon C. Megginson said: “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”


Staying foolish is an attitude which is just as important as staying hungry. It is that extra nudge that helps you pursue your wildest aspiration with grit and fervour- even if the world thinks it’s foolish. The very attitude that landed Chesky at number #8 on the list of the world’s wealthiest entrepreneurs under 40, according to Forbes. The attitude of pursuing his ambitions even though the world viewed air mattresses on living rooms to be the next hotel room as utterly foolish. This attitude of staying hungry and foolish is what an entrepreneur needs to leave a legacy behind.


Look for the best people


Reid Hoffman, co-founder and former CEO of LinkedIn, said, “The fastest way to change yourself is to hang out with people who are already the way you want to be.” We couldn’t agree with this more.
This is something which is easy to digest but hard to practise because surrounding yourself with a community that supports your vision is just as important as surrounding yourself with achievers. As the proverb goes: “Keep company with the wise and you will become wise.”

Entrepreneurs: learning the elementary art of decision making

Entrepreneurs: Learning the Elementary Art of Decision Making


What can we pick up from the master of deduction himself?

by Yasanhalari 


Most successful entrepreneurs have made radical decisions, from Bill Gates, Mark Zuckerberg and to the late Steve Jobs. Those decisions were considered crazy at the time and yet today they seem obvious.

And yes, it can’t get crazier than a car in orbit around Earth. When Elon Musk “doubled down” on Tesla by putting in $35 million in cash, his calculated move paid off because Tesla is now worth $2.5 billion and the company continues to track upwards.

Decision. Yes, it boils down to decisions. Let’s turn to SCIENCE for a definition.

“Scientific decision making is a systematic approach to collecting facts and applying logical decision-making techniques, instead of generalising from experience, intuition (guessing), or trial and error.”

Starting a business is just the beginning of many decisions. Entrepreneurs must constantly decide, whether big or small. Overwhelmed by the burden of making countless decisions, sometimes it’s easy to fall into the trap of shorter and easier alternative routes. However, this can lead to what is known in psychology as heuristics or mental shortcuts to make decisions. 

For the sake of convenience and speed, we use mental shortcuts in making simple decisions as they do not use as much cognitive resources.

Is there a model for making better decisions?

Well, we can’t escape the best exemplar of rational science as he strings along its logic and method in making ace decisions- none other than Holmes, Sherlock Holmes.

So, what can we possibly draw from a detective? Well, he runs a unique business as a consulting detective, doesn’t he?






One of the Holmesian line’s, “You see, but you do not observe. The distinction is clear”, remains a classic.

This is one of his famous quotes as he makes a supersonic series of brilliant deductions. His tactic is simple – observe, deduce and when the impossible has been eliminated, whatever remains, even if it seems improbable, must be the truth.

 “The world is full of obvious things which nobody by any chance ever observes.”- Sherlock

This is especially true when dealing with swiftly evolving markets and technologies. The ability to observe rather than just see can help entrepreneurs spot a gap in the market and exploit opportunities offered by technological innovation, where others may be blind to the vision. Entrepreneurs who rely on their abilities to observe, seize, and innovate will stay ahead of the competition.




Illustration: The story of Airbnb. In 2007, when Brian Chesky and Joe Gebbia, both 27, had just moved to San Francisco. They were struggling to pay their rent and were looking for a way to earn extra money. When a design conference came to San Francisco, they noticed that all hotel rooms in the city were booked. They decided to rent out three airbeds on their living-room floor and the promise of a breakfast.

They created which attracted their first guests. ‘As we were waving these people goodbye Joe and I looked at each other and thought, there’s got to be a bigger idea here,’Chesky said.


So, what do we learn here?


It wasn’t their primitive instinct, which is only useful for survival: food, shelter and defence, that propelled them in that direction. It was more. They observed a problem, got creative, followed through despite multiple rejections from VCs who didn’t see air mattresses on living rooms as the next hotel room.

This backs up the definition “pursuit of opportunity beyond resources controlled”

Photo: Designboom


Broke but not broken, the duo even turned to selling cereal. With their special designed Obama O’s and Cap’n McCains boxes, their bootstrapped marketing idea fetched them $30,000 to support their company.

Their decision was born out of their ability to observe and that allowed them to disrupt the multi-billion-dollar hospitality industry.





What is negative evidence? Oxford Dictionaries defines it as:

        “Evidence for a theory provided by the non-occurrence or absence of something”


What’s distinctive about Holmes is that he never succumbed to the snare of ‘easy facts’.  

His infamous line, “To the curious incident of the dog in the night-time” taken from The Adventure of Silver Blaze” perfectly sums up negative evidence. Sherlock looked for the most unobvious clue in successfully solving the murder mystery.

Illustration: Think Blockbuster. It was founded in 1985 and was one of the biggest names in the video rental space.

In 2004, Blockbuster employed 84,300 people worldwide and had 9,094 stores. However, come 2010, Blockbuster filed for bankruptcy. They failed to embrace the digital model. Although its demise can’t be attributed to digital alone, but yes, it was one of the main reasons. When Netflix made an offer to sell their company to Blockbuster for US$50 million, the Blockbuster showed zilch interest. Fast forward to 2017, Netflix posted $11.7 billion in revenue and the CEO said that company will see $15 billion in revenue in 2018.


So, what do we learn here?


15 years of glory and success prevented them from seeing the need to change something that was working perfectly. The unobvious fact was the unseen change. They failed to anticipate the sea change. Even though they had an opportunity to be part of the wave, they blew it. When they realised that the tide had changed, it was too late- they were already drowning in its current.

To thrive in an ever-changing world, you must keep both eyes and ears open, free yourself from emotions and past successes and observe the world dispassionately and objectively.




 “It is a capital mistake to theorise before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.”- Sherlock

One of the biggest pitfalls in human nature is the natural tendency to think we are always right, ignore evidence that contradicts our beliefs and only accept evidence that supports them.

 “If the facts don’t fit the frame, it’s the facts people reject, not the frame.”-  FrameWorks

Peter Wason, an English psychologist, calls it the Confirmation bias. It is one of the deadly sins- a treacherous human inclination to confirm our own pre-existing beliefs and views.

It is not only deceptive but it cripples the critical decision-making process. It overlooks all insights from data but instead focuses only on ones that produce ‘facts’ to suit the prevailing conclusions- a fatal flaw.


Illustration: Kodak is the best example of confirmation bias. They ignored the advent of digital age because if they had made themselves invincible for a hundred years, so they thought why heed the warnings?

Disruption is an opportunity and not a threat. Even if they had seen it as a threat, they would have at least followed the signs and made decisions in a more prescient way.

Simple basic heuristics.


So, what do we learn here?


The digital disruption could have opened new paths for Kodak. In fact, it would’ve been easier for them since they had the finances, resources, competencies and were already ‘in the market’. It was just a matter of renewing their approach to the new market.

To survive you must free yourself from the clutches of confirmation bias that blinds you to the reality of change. First things first, acknowledge that The Only Thing That Is Constant Is Change. We cannot see the future with your eyes closed and our ears shut.



Conclude Like Sherlock


These are just a few takeaways from Holmes’ genius methods of arriving at a conclusion.

Sherlock will be as pleased as punch to know that our economy is moving closer and closer toward a complete data-driven decision rather than beliefs. Well, assuming that data is used intelligently for it to be of any use.

We need to replace heuristics with clever data.

Data is power and that power can be used to help make better decisions and distinguish between a working and a non-working plan.

Data is what it is. It provides objective answers that allow us to make informed decisions – we can finally stop guessing.

And because entrepreneurship is like skating on thin ice- every turn, every dime, every resource, every second and every decision matters.




Geospatial Insight announces investment from VenturesOne Investments and Foresight Williams Technology EIS Fund

Geospatial Insight Announces Investment from VenturesOne Investments and Foresight Williams Technology EIS Fund


Geospatial Insight, a leader in visual intelligence derived from geospatial big-data, today announced a £3.5m growth equity investment from Foresight Williams Technology EIS Fund and VenturesOne Investments. The financing will be used to expand Geospatial Insight’s machine learning capabilities as well as fast-tracking additional product streams and visual intelligence customer solutions.



“We are delighted to receive investment through the Foresight Williams Technology EIS Fund and VenturesOne.”


David Fox, CEO of Geospatial Insight


The capital injection follows a Series A investment by VenturesOne, growth equity investors, completed in July 2017 and seed funding by Midven, the Birmingham based venture capital company, through the Exceed Partnership Fund in December 2014.


“The fund’s core mandate is to support high-quality, disruptive businesses with excellent management teams and Geospatial Insight represents a premier example.”


Bernard Fairman, Chairman, Foresight Group


Using a combination of machine learning, big data analytics and remote sensing techniques, Geospatial Insight provides evidence-based insights for improved decision making in a range of sectors including financial, trading markets and insurance.  This specialist skillset puts Geospatial Insight at the forefront of the explosion of geospatial data and machine learning development helping to deliver radically new insights into key events and trends around the world.


“Visual intelligence can provide a competitive edge and Geospatial Insight are positioned at the forefront to deliver on that promise.”


Rafael Aldon, director at VenturesOne and Non-Executive Director of Geospatial Insight


David Fox, CEO of Geospatial Insight, commented: “We are delighted to receive investment through the Foresight Williams Technology EIS Fund and VenturesOne. During the next 12 months, we will be strengthening our machine learning expertise and developing new customer propositions that better inform enterprise decision making.  By doing so we will also further extend our leading position in delivering business intelligence and analysis derived from satellite, aerial and drone imagery.”

Bernard Fairman, Chairman, Foresight Group, commented: “Geospatial Insight addresses global challenges and is a highly scalable business.  The fund’s core mandate is to support high-quality, disruptive businesses with excellent management teams and Geospatial Insight represents a premier example.”

Rafael Aldon, director at VenturesOne and Non-Executive Director of Geospatial Insight said:  “The addition of Foresight Williams EIS Fund is of strategic significance and signals to corporates that visual intelligence can provide a competitive edge and Geospatial Insight are positioned at the forefront to deliver on that promise.”